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Suzuki Unveils Updated Hustler, Aiming for Baby Jimny Appeal Starting at $10,000

The latest iteration of Suzuki's Hustler micro-SUV features updated styling and enhanced safety features, targeting the kei car market in Japan.

Editorial Staff / 2026-05-27 / 1min

Suzuki has introduced a refreshed version of its Hustler micro-SUV, which is designed to evoke the charm of the Jimny, albeit on a smaller scale.

This new model showcases modernized aesthetics and includes more standard safety equipment, catering to the evolving preferences of consumers in Japan.

With a starting price of $10,000, the Hustler aims to attract buyers looking for a compact yet stylish vehicle in the competitive kei car segment.