Amazon Prime Video Introduces Vertical Video Feed to Compete with Rivals
In a move to enhance user engagement, Amazon Prime Video will launch a new vertical video feed, 'Clips,' featuring short-form content from its library, starting May 8, 2026.
Editorial Staff
1 min read
Updated about 18 hours ago
Amazon Prime Video is set to introduce a vertical video feed, joining the ranks of Netflix and Disney Plus in this trend. The new feature, named 'Clips,' will showcase short-form videos from various shows and movies.
Users will have the option to transition from the Clips feed to the full titles, potentially increasing engagement with the platform's content.
This development is part of Amazon's strategy to remain competitive in the streaming market, where short-form content is becoming increasingly popular.