Ford's CEO, Jim Farley, has announced plans for a new affordable electric vehicle designed to rival Tesla's Model 3 and Y. This move comes after the company has scaled back on several earlier EV programs.
The upcoming model is expected to be purpose-built, indicating a focused approach to meet market demands for cost-effective electric options.
This initiative reflects Ford's renewed commitment to the electric vehicle segment, aiming to capture a share of the competitive landscape dominated by Tesla.